HRH The Prince of Wales’s urgent appeal comes as The Prince marks 50 years of campaigning for the environment; Marking a year since HRH announced his Sustainable Markets Initiative ( at Davos, the Terra Carta ( offers the basis of a recovery plan to 2030 that puts Nature, People and Planet at the heart of global value creation; Designed by former Chief Design Officer at Apple, Sir Jony Ive, the Terra Carta sets out a ten-point action plan for businesses reflecting

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