Beer for the People — How Wisconsin’s First Black-Owned Brewery Took on the Entire Beer Industry — Good Beer Hunting

Peoples Brewing was in the same dire straits as many other regional breweries in 1970. Unable to keep up with the price war being waged by the large breweries, and aware that the business was facing extinction, Peoples’ 135 shareholders met in April 1970. 80% of them agreed to sell to UBE.

“There are no Black breweries anywhere in the U.S. and hardly any Black businesses of this size,” declared Henry Crosby, who had taken up a new role on Peoples’ board of directors. Unbeknownst to…

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