Black community targeted ad campaigns must be awarded to ad agencies that understand that market

The Clicks ad campaign which has caused so much controversy and repercussion across South Africa must be unpacked and better understood now more than ever before.

Now because this is more than 26 years after apartheid was dismantled, a time when one would expect White-owned advertising and marketing agencies, be seen to be demonstrating an unquestionable understanding of the race narrative and how it’s bungling can be far-reaching, and therefore needs to be avoided at all costs.
We all know…

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