Ten years ago, when Zayd Kuba worked at a dealership for used machinery and equipment in Florida, he remembers an ever-revolving door of clients walking in and out, some who had traveled from places as far as Saudi Arabia. In the age of digital transformation, he thought it strange that they had come so far just to buy machines.
A question lingered on his mind: Why hadn’t they checked online?
But he learned a few things during that internship. For one, he came to realize that an online marketplace for the construction industry didn’t exist in some parts of the world….