As the coronavirus has led to greater popularity of eCommerce deliveries, Jumia Technologies AG is encountering new rivalry from upstarts in the online shopping and transportation space in Africa.
Sacha Poignonnec, the co-chief executive officer of the company, told Bloomberg that more rivalry is to be greeted warmly, since there are not many individuals in the area who make transactions via the web. “I would rather grow the market than just try to take everything,” the executive said.
Jumia is reportedly viewed as an innovator in eCommerce in…
