Meet RUKA: The Hair Brand Creating Personalised Extensions To Match Black Women’s Hair Textures

In the beauty sector, hair extensions represent a multi-billion dollar industry that many consumers are not aware of. In recent years we have seen celebrities such as Kim Kardashian increase the awareness around these products. However, for decades the majority of sales have come from the black community. Currently, it’s estimated that the average black consumer spends 13x more on hair extensions and 6x more on hair care…

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This information is 3rd party content that is added to ACM strictly for non-commercial informational purposes. Information is the Key to Set the Black Mind Free