While the top 10 most valuable brands in Africa usually amount to some great news amidst the chaos, the COVID-19 pandemic has put a bit of a damper on things this year by decreasing the value of a number of brands across Africa.
It’s not all doom and gloom, though, especially for South Africa.
Brand Finance’s Africa 150 2020 list is out, measuring the top brands on the continent.
South Africa claimed 87 of the 150 spots and accounted for 76% of total brand value in Africa.
The rankings are determined by looking at what proportion of a business’s revenue is contributed…