The Plan to Build a Capital for Black Capitalism

In the fall of 1968, Jet, the Black weekly magazine, devoted a special issue to the upcoming election. On the cover was a cheerful headline: “HOW BLACK VOTE CAN ELECT NEXT PRESIDENT.” Inside, the editors were less upbeat, reproaching the candidates for not doing more to “woo actively” the Black vote. In an effort to do some last-minute wooing, both of the major candidates had taken out two-page advertisements in the issue. Hubert Humphrey, the Democrat, was popular with Black voters,…

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