The UK’s Department for Business and Trade is cooperating with African Business magazine to highlight how Africa’s vibrant and entrepreneurial tech community can leverage partnerships to overcome hurdles to unlocking the potential of digital trade in the continent.
This week, the UK’s international trade department hosted the Africa Mobile & Digital Leaders Reception. The event, which was hosted on the sidelines of the Mobile World Congress in Barcelona, is the third in a series of events looking at promoting partnerships between the UK and Africa, specifically in mobile-driven digital trade.
Digital trade is a driver of business growth all over the world. Market research company, eMarketer, predicts that online sales will soar from $3.3 trillion 2019 to $6.2 trillion in 2023 and $7.4 trillion by 2025. In Africa, the United Nations estimates that internet business could add $180 billion to the continent’s GDP. However, there are hurdles that need to be overcome…