Why ‘making the business case’ is vital to reaching Black consumers

By Howard Lichtman

Many corporations have upped their game in terms of diversity and inclusion initiatives over the last five months.

Major campaigns promoting Black-owned businesses to mainstream audiences cropped up in record time. Organizations publicly pledging to improve their internal diversity and inclusion practices within months (instead of years, or never) also became part of our new normal.

As a multicultural agency, we at…

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