By Alyssa Thomas  

SD Melanin hosted their inaugural “Blacktoberfest” at S&S Friendly Ranch, the city’s oldest Black-owned ranch. Described by organizers of the event as a fusion of an HBCU homecoming and West Coast culture, attendees fully leaned into the theme associated with the venue by arriving in all manner of Western-style attire ranging from cowboy boots to Wrangler shirts. The ranch was filled with a sea of lawn chairs and sprawling blankets where guests made themselves comfortable to enjoy the festivities.

Upon entering the venue, attendees were greeted with the “S&S Friendly Ranch” moniker engraved in the ranch’s gate. Guests were allowed to interact with wildlife, such as horses, while being serenaded by the sounds of DJ Speakerboxx. The atmosphere was overwhelmingly hospitable due to the venue’s legacy staff. Guests were welcomed to participate in various activities, such as a line dance class led by D’Bora and the opportunity to patronize vendors selling items rooted in Black culture, including handcrafted jewelry and graphic T-shirts. 

SD Melanin stayed true to their mission by cultivating a space where community could be built and joy was created. Founder Loren Cobbs spoke passionately about the importance of hosting events like Blacktoberfest. “I believe that Black folks deserve, and what that looks like in the business that we do is creating great experiences that are produced to a certain caliber.”

“We deserve spaces that are safe, no matter what our sexual orientation is, no matter what our gender identity is, we deserve to be safe in communities where we can just exist.” The emphasis on creating a safe space for San Diego’s Black community was highlighted by the organizers’ choice of venue. S&S Friendly Ranch was founded in 1980 by Sim and Sarah Wallace, siblings who understood the importance of maintaining local partnerships and fostering an environment of learning by way of agriculture. “I believe in Black joy and Black community, and part of that is Black economic community. It’s been beautiful to partner with the S&S Friendly Ranch and have this event at this incredible Black-owned space.” 

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