Dec. 29, 2025, 5:10 a.m. ET
ASHEVILLE – The city is poised to begin the formal design process to create a “cultural corridor” between bustling Pack Square and The Block, the historic center of Asheville’s Black business district.
The district runs parallel to Biltmore Avenue, but can find itself disconnected from the hubbub of other streets in Asheville’s downtown, those densely populated with bars, restaurants and breweries.
A study of the area found narrow sidewalks, low tree canopy and dense street parking make South Market Street, which ties Pack Square to The Block, look “more like a parking lot than a walkable and appealing public street.”
As a business owner noted previously, from the other main connection to The Block, turning off Biltmore Avenue to head down Eagle Street, it “looks like an alleyway.” The district’s 2022 neighborhood plan flags similar challenges, including visibility, slow foot traffic and gateways to The Block that are not “visually inviting.”
The Block was part of the historically Black East End neighborhood prior to urban renewal, a federally funded program that began in the 1960s, devastating Black neighborhoods and shuttering businesses.

The Block is still anchored by the YMI, one of the oldest Black cultural centers in the country. The 132-year-old building reopened earlier this year after multimillion-dollar renovations. The district encompasses 20-plus businesses and two housing communities, according to the neighborhood’s site, and remains not only part of Asheville’s history, but a “vibrant hub for Black entrepreneurship, community engagement, and gatherings.”
Businesses there now include Noir Collective, LEAF Global Arts, PennyCup Coffee, The Foundry Hotel and Cat’s At Play Cafe. The city’s Triangle Park, and its surrounding murals, sit at its center.
The city was awarded $3 million in June 2023 to reshape Pack Square Plaza and the gateway to The Block. Money came from the Mellon Foundation’s Monuments Project, a $250 million commitment to reimagine and rebuild commemorative spaces launched in 2020.
The plaza was once home to the Vance Monument, a controversial confederate obelisk, which found itself central to the city’s reckonings with racial justice.

Of grant’s total, $1.8 million is dedicated to “Boosting the Block,” which will ultimately result in a physical gateway and other improvements, like enhanced public spaces and programming, to support the connection between Pack Square and The Block.
The project kicked off in July 2024. The city brought on a community coordinator and co-facilitators who have led community engagement and partnered with The Block Collaborative, which represents businesses and stakeholders along Eagle and South Market streets.
In a Dec. 16 presentation to a council committee, Downtown Planning Manager Dana Frankel said city staff will leverage $1 million in transportation bond funding for pedestrian safety improvements planned for Eagle and South Market streets.
Together, Boosting the Block and the bond-funded improvements make up the Eagle and Market Enhancement project. The city will put out a bid for the design, engineering and construction administration of the project in the coming months, with Asheville City Council to consider a contract for approval in early 2026.
Project completion, including construction, is slated for September 2027.
Boosting the Block will implement elements of the Pack Square Vision Plan, a 47-page document intended to reimagine the future of a central downtown Asheville plaza and its surrounding areas.
It called for a “more complete narrative” of The Block’s past, present and future.

“Many people are unaware of the existence of The Block and its importance to Asheville’s history. Establishing a connection between Pack Square Plaza and The Block and changing the character of S. Market Street is essential to celebrating Black culture and repairing past harm,” the plan said.
Recommendations include creative wayfinding, wider sidewalks and a narrower street, lighting, benches, art and new public space.
Mellon Foundation funds must be spent by December 2027.
Sarah Honosky is the city government reporter for the Asheville Citizen Times, part of the USA TODAY Network. News Tips? Email shonosky@citizentimes.com or message on Twitter at @slhonosky.









