LOUISVILLE, Ky. — A Louisville church is shining a light this Black History Month, hosting its first-ever Black Entrepreneurial Expo to uplift and invest in local businesses.

Dozens of vendors filled the inside of Green Castle Baptist Church over the weekend, offering everything from food and handmade goods to books and creative services.

Church leaders said the event celebrated not only Black history but present-day innovation.

“During the month, we always highlight the story and the struggle of Black people, but we wanted to do something a bit different to make sure that we also highlight the innovation as well as the ingenuity of Black people, not just in the past, but also right here,” said senior pastor Darien Waite.

Executive pastor Chelsea Waite said where people choose to spend their money matters.

“One of the things that we’re standing on as a church is encouraging all of our members and community members to know where you can invest your money,” she said.

Among the 40 businesses participating was Tenesha Marshall Creations. Owner Tenesha Marshall showcased her balloon artistry and a children’s book inspired by her life journey.

“It is so important, especially during Black History Month, because a lot of small businesses, we just don’t get the exposure. We don’t get the recognition sometimes, and it’s so many small businesses,” Marshall said. “And without the community support, it’s next to impossible to stay afloat. So these events are so important.”

Shoppers said the expo offered more than just products, but also connection.

“This is the kind of thing, you get unique items that start conversations when you see other people,” said Strauzie Collins. “It’s a way to build the brand around.”

Organizers said this is the first year for the Black Entrepreneurial Expo, but they plan to make it an ongoing event. They said the mission goes beyond shopping, as it is about building economic strength and investing back into the community.