Be for Everyone

At eBay, “Be for Everyone” is more than a value—it’s a guiding principle shaping how we innovate, support employees, and serve millions of buyers and sellers. Belonging fuels creativity, engagement, and long-term performance, making it good for people and business.

As a global marketplace with 134 million buyers, we thrive when diverse voices influence how we design, decide, and deliver. Inclusion helps us anticipate needs, reduce friction, unlock unique inventory, and build trust across communities.

We also invest in employee well-being, manager capability, and belonging—recognizing that supporting people in life’s key moments drives retention, innovation, and business continuity.

For customers, we design experiences that reflect global diversity—improving discoverability, supporting sellers of all sizes, and ensuring safety, accessibility, and responsible AI.

By embedding inclusion into how we lead and operate, we foster innovation, strengthen the marketplace, and create lasting value for employees, customers, and shareholders.