Resources to help you buy Black

Resources to help you buy Black


by Shernay Williams

Word In Black—There are several websites and apps working to make buying Black easier.

Did you know there’s Black-owned toilet paper? The Leafy Products company, which specializes in eco-friendly and 100 percent bamboo paper, was founded by a group of Black friends. And it’s not the only Black-owned toilet paper company out there.

We have created a roundup of platforms and directories that are making it easier to shop Black-owned businesses. 

“If we are able to put it in the palm of someone’s hand, then I think we’ll see a lot more people willing to [buy Black],” standup comedian and Blapp founder Jon Lester says in the Word In Black video.

Inside the Blapp app, you can enter your location to find Black-owned businesses near you. So far, Lester says the platform can point its users to 40,000 Black businesses in the U.S. Soon, it will support online shopping, as well.

“So [it’s] a Black Amazon of sorts,” Lester says.

Blapp is one of a handful of platforms hoping to make it easier to find Black-owned businesses.

8 More Platforms to Shop Black Businesses

Here’s a list of the other ones we found:

EatOkra: an app helping you locate Black-owned restaurants near you

Miiriya: an app allowing you to buy Black-made products in one place

National Black Guide: a Black business directory, events, and news platform 

Buy from a Black Woman: a directory of Black women-owned businesses

Blk + Green: an online marketplace carrying toxic-free, Black-owned beauty products

Black Dollar Network: an app allowing you to buy Black-owned products and services in one place

Black Nile: a marketplace featuring luxury Black-owned brands and services

Sadiaa: a Black-owned beauty directory

Lester says there’s enough room for all these platforms to help the Black community retain its $2.1 trillion spending power. 

“You can go out; you can march,” he explains. “Trouble only comes knocking when Black folks start to circulate our money… By the time we as a community get to [the point where] 5 percent, God forbid 10 percent or 20 percent of our spending is Black-owned, we will feel it. Black folks will feel it.”



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