LITTLE ROCK, Ark. (KATV) — Santa Chris (Chris Kennedy), known as the Black Santa of Arkansas, has become a symbol of inclusivity and representation in the state.

His journey began when he faced backlash for displaying Black Santa decorations in his yard. In response, his neighborhood rallied around him, and the concept of Black Santa took root.

Since 2020, Santa Chris has made nearly 100 appearances annually, spreading joy and diversity.

“It’s 100% inclusion. All you have to do is look at my page. I have pictures with kids of every race and all creeds,” Santa Chris said. “Kids don’t actually see color. They just see Santa. The older ones are the ones that do, and they are so happy to see a Santa that looks like them. The parents are happy.”

Santa Chris has touched the hearts of many, including grandparents who are moved to tears by the representation he brings. He has inspired other Black Santas and those from various demographics to join the movement, emphasizing that Christmas traditions and magic are for everyone.

“It’s very important. You know, we just had Nazis marching in our city, and it’s unfortunate, you know that people still feel the need to divide us by race,” Kennedy said. “But it’s even more important that kids see themselves reflected in everyday people, everyday characters, whether it be Santa or firefighters or what have you.”

While Santa Chris plans to reduce his appearances next year to focus on family and other endeavors, he assures that he is not fully stepping away. He is passing the torch to other Santas, ensuring that the message of inclusivity continues to spread.

His last official appearance of 2025 will be this Sunday, December 28, at the Outlets of Little Rock.