Stonecrest’s so-called “Black Wall Street” in Georgia is closing after five years, and the truth is deeper than the headlines. In this episode, I break down the fatal flaw behind the marketplace from the very beginning. You cannot build a sustainable business on racial guilt, historical sympathy, or emotional slogans. Politics may run on symbolism, but economics runs on value, service, price, and repeat customers.
This conversation is bigger than one market. It exposes a deeper problem in Black America: too many people have been discipled to think about economics through grievance, group identity, and Marxist sentiment instead of entrepreneurship, excellence, and real market demand.
If your business model depends on people supporting you because you’re Black, instead of because your product is great, your service is excellent, and your prices make sense, don’t be surprised when the doors eventually close.
In this episode, I explain:
* why the premise was flawed from the start
* why pity is not a marketing tool
* why “Buy Black” works emotionally in politics but not economically in business
* why capitalism rewards value, not victimhood
* and what this closure says about the broader economic confusion in our culture
Drop your thoughts in the comments.
Do you think Black Wall Street failed because the community didn’t support it?
Or was the model itself doomed from the start?
Like, subscribe, and share this episode.
💥 Want to help me stay bold, biblical, and unshaken?
Join my exclusive community The Unshakables on Patreon.
I’m not your pastor—I’m a Christian who tells the truth about politics, culture, and the chaos we’re living in.
For $10/month, you’ll get access to exclusive content, white papers, policy breakdowns, and the occasional Bible devotional.
Tap in here 👉
Let’s stand firm together. Join my Patreon for EXCLUSIVE content:
___________________
Help me be cancel proof! Let’s Connect OFF of You Tube:
___________________
Join my Membership Program |
Star Spangled Banner Credits: AJP Music Productions
___________________
Support the channel:
*CashApp |
*PayPal |
___________________
Website:
Instagram: / UnshakableWithApril
Facebook: / UnshakablewithApril
Tik Tok: / UnshakableWithApril
Twitter: / @Unshakablewapr
Truth Social:
___________________
Disclosure: Keep in mind that I may receive commissions when you click the links and make purchases. However, this does not impact my reviews and comparisons. I try my best to keep things fair and balanced, in order to help you make the best choice for you. Any product or resource I recommend I have personally used and benefited from.
© Avoid copyright claims and do what I do. Use Epidemic Sound-Music:
Copyright Disclaimer: – Under section 107 of the copyright Act 1976, allowance is mad for FAIR USE for purpose such a as criticism, comment, news reporting, teaching, scholarship and research. Fair use is a use permitted by copyright statues that might otherwise be infringing. Non- Profit, educational or personal use tips the balance in favor of FAIR USE.
Vacancies from the Sucsess we had , so why the vacancy with out a wait list of others wanting to come in
Good post.
To be honest, i'm not surprised at the outcome. None of this sounded well planned.I'm from a business perspective. In order for your business to survive, you have to make sure that your product satisfies the needs of consumers and is offered at a decent price. Along with good service, if any of those are missing, then you will not sell your product regardless of ethnos.
Just another garage sale !
You must understand CAPITALISM ! This is AMERICA. Get on board. You will be better off.
Good bye and good riddens for by u and good bye u.
"Black Wall Street"🤣🤣🤣🤣🤣🤣🤣🤣.
Never heard of this.
Wait until these black business' learn the real reason why all the black products have to be locked up in chain stores.
It can't be a flea market! It has to be things we need. A clinic, daycare, fitness center. Event space. Etc. maybe a paint and sip- grocery store- car dealership. Trade school classes. We need more
Absolutely PERFECT assessment of the economic reality of the ‘Buy Black’ MIRAGE, April!!👏🏽🙏🏾🙌🏾
“Being Black is not a substitute for EXCELLENCE!” Love this!!
That lady is literally just a Joanne’s Fabric or Micheals filled with pieces of cloth. I just bought 50yds of fabric from Walmart…
Hmm is somthing like black wall street hmmm wtf
I told Dr. Shyaam (the Afrocentric lady in the news), husband when it was opened that the venture would fail for the same reasons April is articulating.
Thank you so much for sharing your point of view. Quite frankly as an older white lady if I was passing by a restaurant that said Black Owned I would wonder if my patronage might be construed as attempt at cultural appropriation. Not that that would stop me if it looked like a good restaurant. I'm just trying to understand. Thank you again for having difficult discussions.
Do people really think Wall Street in NYC is just a bunch of shops?
Some people do while others hate and criticize!
Love you ❤
sorry. vomited.
I’ll be perfectly honest, before you and other YouTuber even commented on this, I didn’t even know that this was a thing
You are so correct….you are making money on the emotional flip of the culture. But that works for you. Why do you delight in the demise of your own culture.
Business on the fumes of emotions. Because business is so counterintuitive, how could you just build any consistent things on temporary emotions.
You can't even sale outside of black customers due to a white person being accused of appropriation of culture so the market is by it's very nature reclusing itself to a limited market it seems to me
Keep speaking truth,don’t be part of the plastic society
People buy "only" what they need. IF your customer service is poor, I will not come back.
Highly recommend to go to the museum in Tulsa for BWS there
It shows the prosperity African Americans created despite the racism and oppression they suffered. The destruction and riot over a lie, that was inflicted there is beyond comprehension until you see the pictures and read the survivors account
There are many many people out there, African Americans as well, who were never aware about its history and its devastatingly tragic end
The truth of the matter is, initially it was a great concept. But the cost of the units were very high . Also during the last 4 years . No marketing , advertising? Events . On a consistent basis.
Why do you have a doctor selling clothes in a market. Wouldn't it be better if she was working in a hospital saving peoples live.
Ive never even heard of this
I agree with you 100%. You took the words like out of my mouth but said it so much more eloquently … And so I just thought you know if I were to open such a place at the black market Black market and in the context of what the the Black Wall Street market is supposed to mean and that the most important thing is to provide value to the customer in terms of what they need and want and at the right price etc., here are the few sort of ideas I had if I were to open a business there as a Taiwanese American male proprietor living in Los Angeles. 1. Comedy club. Small live music venue 2. Black owned bulletin board business that allows people to post their business on the bullets and boards in the store. I don't know if it's leaving 3. A gym or physical fitness place I could be and possibly focusing on specific sport, boxing, basketball track and field 4. A small market perhaps called Ol' Foods emphasizes soul foods and ingredients and or puts a religious spin on everything. I ate with trader Joe's type advertising including the cartoons and poetry and recipes. 5. A fast casual diner perhaps called Booters, and It would have an amazing urban hip hop vibe, and for all the girls, having a dance background would be a plus, and in their matching boots their uniforms would celebrate the female figure and would be sparkly and awesome
WIDGETS!?!?!😂😂
Why was the black wall street not reopened in Tulsa?
Until this moment I have never heard of it. As is most likely the case with most people. It has nothing to do with race from that point.
Hope and Shame isn't A Asset worth investing into.
"Black SYMBOLISM" = One Month + Two Days.🤔👎🏿💯
The central hub for the world’s commerce and commodities is bought and sold with the largest investment and diversified portfolios is actually on Wall Street, not just a building in the middle of nowhere. Tribal and polarized economies and investments do not and will not work in a global market. The idea of a black Wall Street was dead on arrival. To exclude those with real $$, capital and large firms such as Merrill Lynch or Fidelity to name a few would not succeed in investment markets. The heavyweights of Wall Street. Just being honest.
April, you get it. 😉
They bombed Tulsa with planes, so the guns they had were no use for that.
If I don’t like what you are selling, I’m not buying