How Chipotle Bounced Back After Food Safety Scares

How Chipotle Bounced Back After Food Safety Scares



Chipotle is one of the most popular Mexican-style food chains in the U.S. A series of food-borne illness incidents starting in 2015 caused the fast-casual chain to plummet. With new executive management and improved operations, Chipotle engineered a major turnaround and a stock price at an all-time high.

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How Chipotle Bounced Back After Food Safety Scares

44 thoughts on “How Chipotle Bounced Back After Food Safety Scares

  1. Only ever had one issue with Chipotle, and it was before the e coli bacteria.
    I went into a store in south Florida and when I got to the second station, the sneeze shields were missing. Then the customer in front of me, who was sniffling, reached over the food to grab his burrito. I quietly called this to the attention of the manager, who shrugged it off. I left without food. Annoyed, I called the area manager and told her what happened. She too made it seem that missing shields was part of the business, but offered me a free meal. I told her that I was very shocked at the whole thing and that a call to the health inspectors office was in order. This happened only months before their outbreak. Not that this was or was not part of it, the health safety issue sure was not a priority for the company.
    We've only started going back a few years ago

  2. Just be nice and fair to all your customers. They were unfair and nasty towards me, and I stopped going.
    I use to heat up the food from take out, for it was never hot.

  3. I don't understand comparing Chiptole with drive-through fast-food Taco Bells. Chipotle's competitors are the rapidly expanding fast-Mex restaurants where customers walk past counters to choose customized fresh, healthy Mexican food. I see Chipolte's competitors as Baja Fresh, Qdoba, Pollo Loco, Rubios, etc.— all of which I enjoy.

    Nonetheless, when I want a quick, affordable meal I still go to Taco Bells, which are everywhere. The fast-Mex restaurants are not widespread. I appreciate how Taco Bell has upgraded their menu choices.

  4. Five days ago, the first Chipotle branch opened in Edmonton. Since then, every time I pass by, I see a long queue outside the building. Curious about the buzz, I decided to look up Chipotle on YouTube.

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