One of world’s largest music streaming service, Spotify, says it paid bumper earnings in 2024 to artists from the two biggest markets, Nigeria and South Africa buoyed in part by internationally recognized acts like South African singer Tyla and Nigeria’s Burna Boy. It paid out more than $38 million to Nigerian musicians, more than doubling their earnings compared to a year earlier, according to Spotify. South African singers and musicians took home $21 million, a 54 percent increase year-on-year.
Interest in African music is nothing new and the massive monetization of that music knows only one way – upwards. It’s high in demand globally, especially in the US. DW’s Rachel Nduati in Washington discovered new African music is taking some listeners back to their roots.
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Trust be told, is still the major labels that's getting them big cuts of them millions.
Hello! You are genuinely inspiring.
The Gambia it’s next on the map mark my wards! 🗣️🇬🇲🌍
This is condescending
So Why cant we still own the streaming plattforms
Another Spotify PR move. Amazing
All I listen to is Afro beats… hello! from USA Maryland
This feels like a Sol skit 😂😂
I’m glad to have met you!
Your energy is truly remarkable!
It doesn’t surprise me because they say Afrobeats has overtaken American hip hop in global popularity because it is less vulgar and the music translates to more cultures worldwide.
Afroabeat is a Nigerian thin🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬🇳🇬
Im african and gotta ask, "whats positive about it?"
How is ozeba ozeba positive instead of psychoactive???
Why will they be paying western artists $3,000 per 1million streams and be paying Africa artists $400 per a million streams…the discrimination is real
Yes, it is because African people embraced their own music first before other continents recognized it. Africa needs to acknowledge that it possesses abundant resources—music, food, oil, gold, skilled professionals, and raw materials. By valuing these assets, Africa can become a prosperous continent
People are tired of listening to a person brag about their criminal or drug activities on the street or about unaliving ops or how many diamond chains they have or half naked women singing obnoxious nursery rhymes African music is about entertainment, joy, laughter. Rap is dead.
Afrobeats is bigger than Spotify it's a bloodline Genre
R400 MILLION RANDS ,,WAOO THAT IS 20 UNIT'S OF INTERTAINERS MANSIONS IN SOUTH AFRICA 😀😀😀😀, GENEROUS MOVE FROM SPOTIFY TO BLESS THE AFRICAN MUSICIANS 👍👍👍🤎🤎🤎
That's just $0.04 per 10 streams. They'd need to generate 125 million streams every month to earn the equivalent of a $60k yearly salary. To put that into context, the Weeknd who is the most streamed artist in the world, gets 116 million monthly streams.
Afrobeat is Nigeria.
Nigeria is Afrobeat.