Ellenwood, GA – Atlanta Harvest, a Black-owned farmers market in Ellenwood, Georgia, is experiencing an outpouring of community support following an act of racist vandalism. The market, known for its commitment to providing fresh, chemical-free, and nutrient-dense produce, discovered a racial slur carved into one of its watermelons last month. Co-owner Eliyahu Ben Asa found the disturbing message after delivering watermelons to a local community center.
The incident, which was shared on social media, quickly garnered widespread attention and prompted customers from across Georgia to show their solidarity. People lined up at the market, with some traveling over an hour to support the business. This wave of community backing has transformed an act of hate into a demonstration of unity and support for a local Black-owned enterprise.
Atlanta Harvest, established in 2013, has a mission to cultivate passion and drive innovation in the city, providing dignified work opportunities and increasing access to locally grown, farm-fresh food. The market, located at 3529 Anvil Block Rd, operates from Sunday through Friday, 11 AM to 6 PM, and accepts WIC and EBT, making healthy food accessible to a wider range of customers. They pride themselves on offering produce grown using strict organic methods, free from chemicals and pesticides.
The recent act of vandalism struck a deep chord, but Ben Asa stated that the business would not be deterred from its mission. “We’re just going to keep doing what we’re doing,” he said. “Our work is too important. The food that we provide to the community is too important”. This resilience and commitment to serving the community have resonated with customers, who expressed sentiments of wanting to support the market in the face of such ugliness.
The overwhelming response from the community highlights the significant role Atlanta Harvest plays in its local area and the broader Georgia agricultural scene. It also underscores a powerful collective stand against racism and a commitment to supporting Black-owned businesses that are vital to community well-being and economic growth. The farmers market continues to stand strong, fueled by the support of those who believe in its mission.
